Bangladesh has the fourth-highest rate of child marriage in the world. Though the numbers have reportedly declined in the last three years – it is still a critical issue in the country with a 43% rate of child marriage.

To build better awareness about ending the tradition of child marriage, a nationwide campaign, “Raise the Beat” was launched on July 31 by the country’s Ministry of Women and Child Affairs, developed with the support of UNICEF, UNFPA and Government of Canada.

Watch: This simple, empowering campaign against child marriage in Bangladesh hits the right notes – Scroll In